Adidas will target the niche market of high-end fashion and children's clothing, etc.

Beyond Nike (Nike Inc.) To become cheap jordan shoes  
  China's largest sportswear brand, Adidas (Adidas AG) will be aimed at the high-end fashion and children's clothing and other niche markets. German sporting goods company, said on Monday that it hopes this year in the Chinese Mainland, Hong Kong and Taiwan, the revenue estimates more than 1 billion euros in 2011 (about $ 1.3 billion). To achieve this goal, Adidas plans targeting competitors yet to occupy the leading market segments. By revenue, Adidas is the world's second-largest manufacturer of sporting goods after Nike.
Adidas chief executive, said Heiner (Herbert Hainer), China's interest in the leisure and fashion than Adidas business in any other country.
Compete for the Chinese the Sportswear consumers of competition has become very intense. According to market research firm Euromonitor data, Nike has 7,500 stores in the whole of China is the number one sports brand in the Chinese market. Adidas has 6,700 retail stores in China, but declined going to new stores this year.
Sportswear and trousers are very common in  discount jordan shoes    China, but the sports participation rate is not high. Chinese consumers are relatively fewer higher-end products to buy sportswear enterprise in the West, these products generally for sports fans in other markets.
Adi Stauss and headquarters in the United States and Nike are interested in high-end sports equipment sales. Adidas also seen in other areas of growth potential. Hainer said that this year the company will strengthen adidas NEO series of marketing. NEO in the target population of a young casual series, the striped hoodie price of approximately $ 60, 40 percent cheaper   jordan shoes for sale    other brands.
NEO aims to be a series of entry for a tight budget consumers or consumers of second and third tier cities. Heiner said he believes that two-thirds of the company's opportunities in the second and third tier cities. With the increase in the budget, he said, consumers will be more ability to purchase more high-end products of Adidas. The company's high-end series of Y-3 burr leather coat priced at around $ 3,100, the sleeve twill jacket is about $ 2,650.
Adidas also plans to expand in the children's clothing area. This is a burgeoning market in China, the only child in the home because parents want to buy the best stuff. Adidas in the whole of China, 500 children's clothing stores, sales of products, including a $ 215 pair of high-end cortical children's boots.
Market observers say, Adidas attack these niche markets may face enormous challenges. Spanish Inditex SA's Zara fast fashion brands and clothing manufacturers are China's rapid expansion.
Partner of the U.S. consulting firm Monitor Group (Monitor Group) Tang Shide (Torsten Stocker), sportswear enterprises keep as the competitors "pure" fashion brand to maintain differentiation must realistically rooted in performance sports apparel.
Adidas knows it also needs to further deepen the field of sporting goods. It will open more investment outdoor equipment stores, to the more adventurous consumer sales climbing supplies and durable equipment.
Hainer said the first nine months, http://www.myjordandiscount.com
 Adidas's sales in China last year to 900 million euros, a year-on-year surge of 28%.